Digital Marketing: The Only Fashion That Never Dies

The world of marketing has already shifted its gear from offline to online. The Internet has completely changed the way we used to think and act. And this change is directly impacting businesses especially when it comes to marketing. It is very crucial to explore new methods to sell products and services. The future of marketing will be guided not by old and traditional ways, but technical inventions.

There is no wrong in saying that ‘Digital marketing’ is the new success mantra for marketers these days. And why not? Today, people used to spend most of their time in accessing the Internet. Social media has become their favorite platform to connect, chat and for shopping. And, perhaps these are some of the major reasons why the term digital marketing came into the existence.

So, what exactly is a digital marketing? Is it really matters for a business success? How it drives benefits? I know, as a business owner there are numbers of such questions which are running in your mind.

Let’s start with the first one.

What exactly is a digital marketing?

It is simply the marketing of services and products on the Internet. In other words, it is the advertising method or sales promotion to promote a brand on different online platforms. Digital marketing is all about utilizing digital technologies in order to offer customer-oriented services. It is a gateway to connect with millions of potential customers.

With the billions of population (approx. 6.5) around the world, every business dreams maximize their reach and to be on top in the competition. And digital marketing is the most important tool that helps in achieving their dream. According to the Marketing Gurus, digital marketing is more flexible and result driven form of marketing than traditional marketing.

The second question in the list was: Does it really matters for a business?

If you read the above paragraph, I am sure you already have a positive answer. Am I right? Let me make you clearer.

Here are some points that explain how it matters to your business.

It offers a wide customer reach:

Do you remember the number 6.5 billion? If yes, keep going on, you are in the right direction. You can consider the whole world as your targeted area (conditions apply*). No matter, where is your company located, you have the whole world to target. And this cannot be possible without digital marketing. There are several social media platforms that can help you in building your business online presence.

In market research:

If your business is not using digital marketing, you are ignoring your precious customers. Social media is the best platform to know about the targeted audience. It helps in knowing who your preferable customers are and what the regions you have to target are. Digital marketing is a tool to connect with the potential customers from the targeted region.

To win the competition:

The competition in marketing is very tough. You need to stay a one step ahead of what your competitors are doing. Digital marketing is the best place for you for this. You have to utilize digital marketing tools and strategies in the most impactful manner to give competitors a tough competition.

To know your customers:

Understanding customers is very crucial to a business success. If you know what the problems they are facing, you win half of the battle. The next half is taking actions. Digital marketing can help you in knowing who they are and more importantly, what they actually need.

It is cost effective:

Calculate the money you had spent on creating banners, placing ads in prime locations etc. Do you really think they are effective means of marketing if you are targeting the global audience? They work only well if your business is based locally. But if your customer base is global, go for digital marketing. It is not only cost-effective but also very effective. With digital marketing, you can save some dollars.

What are the benefits of Digital marketing?

Some of the benefits of digital marketing include:
• Increases brand‘s online presence and visibility.
• Build credibility.
• Help in building new customers.
• Improves product and service loyalty.

Thus, we can say that Digital marketing is a modern-day need for businesses. Businesses who care abuot their growth, want to expand their customer database, and build a strong online presence are implementing digital marketing strategies at a very faster rate. So, friends, it is the high time to include digital marketing in your business plan.

SEO- Breath Sounds of Every Successful Business

Today’s addiction driven world can’t even take a breath without using different social media platforms. Facebook, Twitter, Instagram, Tumblr and so many other networking sites hold such importance in people’s life nowadays. The increase in use social platform is quite significant and to right people, it can be a great resource too.

Being a strong digital presence is very resourceful in any business. Due to a massive surge in use of internet and social media platforms, these platforms have become a great source for various business outreach. You can reach a higher number of people to promote your work and get better results.

Anyone who wants to look something up on the internet uses a search engine to search. People may not even realize as because the results you get is in the fraction of few seconds but there is a lot of hard work and constant dedication to get searched so quickly.
These search engines have a various set of algorithms to decide which result is on the first page and which result is at the top. The algorithms are very detailed and have a lot of deciding factors to it.

Today every Businesses owns a website and that is the first need to create an online presence for your business. To clear all the requirements to get your website on the first page of the search results, websites must be Search Engine Optimized(SEO).

Why is SEO crucial to your online presence?

There are a number of reasons to get your website search engine optimized. The first one is because your competitor is doing it. To reach a higher audience your website must be listed as higher on the search results list as it can. More than 90%(source: Protofuse) of the people only look at the first page the search results. You can even say that the best place to hide a dead body is on the second page of google search result. This tells you that if your website fulfills all the criteria then it can be listed even on the top of all the results, the best place you want your website to be.

The cut-throat war in online business is brutal for business owners who are not aware of the rules or the necessities and get hit hard. The Internet sure provides a platform to publicize your business but also create a sense of competition. Because If you can do even a little better than your competitor you can beat him in the long run.

There are various methods to get SEO done on your website. This has become an entire field of study to research better ways to perform SEO on any website. People are creating new ways every passing day. Let’s see the most common yet important ways to perform SEO.

How is SEO done?

“If you want to make something better you have to keep your eyes peeled while you are building the roots of it”. If you want to get your website SEOed you have to keep various things in mind while you are building the website itself.

There are two principal routes to make your website search engine optimized:
1. Onpage SEO.
2. Offpage SEO.

ONPAGE SEO

deals with various key factors to improve your site’s ranking on among the search results. Maintaining the appropriate use of your prominent KEYWORDS. For example: If you own an online milk home delivering business, your prominent keyword can be “Milk Delivery”.
So the use of your keyword should be maximized appropriately which will increase your keyword ranking resulting to improve your website ranking.
One more important factor to consider is META description. This is a must to have the factor to keep in mind while building up the website. META description is a short description of what your website is about and should contain your prominent keywords. Google often penalize the websites missing meta descriptions and image descriptions(alt tags).
These are some various other factors to be considered while doing onpage SEO.

OFFPAGE SEO

deals majorly with backlinking of the website. Quality Backlinking and bookmarking are the backbone of offpage SEO. It helps redirect people to your website thus increasing traffic to your website and increase your reach. There are various other ways also like Listing, Directory submission, blog commenting and so on. Social media shares are also very helpful to increase your reach and increase traffic to your website.
To cut the long story short, SEO is a mandatory process nowadays if you want your business to do better. Getting ahead of the competition and creating a better platform for yourself or for your business. The key cutting factor is you are doing the best and exploring all possible solutions to outreach. Market out loud and be successful in your domain.

Content Marketing- Not a Choice but a need

Creativity is intelligence having fun.” – Albert Einstein

In today’s Digital world creativity has a lot to do with business and revenue. Everything that we look around has gone digital. And so has marketing – if you are not digitally present in marketing than may be its time to think again, are you missing out on the place where more than half of the world is? Digital marketing is very important in today’s world for making people aware of your business. There are different categories of digital marketing and one of the most important element is Content marketing.

Right is the saying “Content is the Atomic part of all Digital Marketing” – Rebecca Lieb

A creative, relevant and compelling content is the need of the hour – it is required for the consumers to understand the product better. And content marketing is the key as it fills the requirement by creating influential content and enhancing its circulation across a wide range of channels and customer touch points.

Content marketing involves engaging précised market sections at specific points in the purchasing process. As they say, necessity is the mother of invention, let’s find out why there is a need for content marketing.

Helps Build Online Presence:

A car cannot run without the fuel same is the case with content marketing in the digital world. Without good, creative and unique content your website cannot perform well. Creative and optimized content helps to strengthen your online presence amongst your target audience.

Build Trust with Your Consumers:

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
You got to be really serious with trust building in the market. With so much of competition around you can’t afford to neglect it at all. This is quite simple to understand actually, the more you create and market unique content you build trust among your consumer that you are an expert in the domain. As we all trust experts and hence this also benefits your sales.

Attracts followers:

We all know the power of social media today, be it any field but this has a special place in today’s B2C and B2B marketplace. Content marketing helps you create appropriate and convincing content about your business that is used for social sharing and brand promotion.
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

Generates Leads for Your Business:

Content marketing helps you generate leads- people come to your website through the content that they find useful, relevant and informative. This usually happens before they are going to make a decision – with the help of analytics you get to know how many people visited your website and the one who has visited are the leads that you can approach for business. Every business needs lead to sell to and Content Marketing can actually help you to reach them.

There can be a huge list why content marketing is important for your business. But the most important reason is that it is the best way to build trust and awareness of your business to get leads. Different techniques may give you different results. Some of them will lead to results like, giving a spike to your website, brand endorsement and leads generation. But there could be some methods that won’t help you grow your business much. It is important to think before you invest your money.

Look for companies and people that can help you provide services that are of quality. Strategic, relevant, unique and quality Content Marketing for sure it will be rewarding you in a great way in months and years to come.