As the words suggests Digital means: of signals or data expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization, and we all know the meaning of marketing: itis the action or business of promoting and selling products or services, including market research and advertising.
Now when both the words combine together they mean to market or sell something digitally. In today’s tech-savvy world everything is digitally managed. Marketing is a huge arena wherein selling products is a humongous task but due to digital marketing, the task has become easier than before. Marketing not only plays a major role in increasing customer base or business but also helps in building brand image. It is almost impossible to grow any kind of business without a marketing team.
Compared to traditional mass media marketing, Internet marketing is much more cost-effective. Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. Internet marketing channels are cheaper compared to traditional media channels, and in many cases, websites can generate traffic even for free.
You need to have a lot of patience if you are in the digital marketing field. It’s not something that would render results immediately. It requires time, patience, extensive research and a clear set of goals in mind.
Digital marketing is not part of the sales it is done to generate sales. It uses different mediums to promote sales such as internet, different websites, blogs, then there are platforms for social media, this list is a never ending one.
There are different types of digital marketing such as content marketing, E-mail marketing, Social media marketing and many more. The mediums that are used to market online are Facebook, LinkedIn, Instagram and other social sites, The core element of Digital marketing is the SEO Search Engine Optimization.
SEO is about getting organic traffic on the website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on the website without spending too much. It is a time-consuming process but if implemented properly it delivers better results.
The advantages of Digital marketing are countless as it is easy to implement, is inexpensive, is easy to measure and is flexible. Digital marketing is best because you can target a specific audience and you can also re-target them through re-targeting and interest-based advertising.
It is the new trend now but let’s talk about how lucrative this field is as a career option. People normally have a myth about digital marketing that they must have technical knowledge about web designing and development to do digital marketing. But in reality, all they need is to understand is how marketing works and how to implement various marketing strategies over the internet using different platforms like social media, SEO, email, advertising and many more.
Like every coin has two faces there are disadvantages to digital marketing, the first and the foremost is a duplication of data.
The competitors can see each other’s profiles and hence copy a lot of stuff from each other. Though legally it is not allowed and there are copyrights for such acts but the internet is so vast the detection is not so easy. The other problem is that there is a huge chance of fraud as people can copy logos and other info regarding the company and use it for their own benefits or even tarnish the brand name online.
But said that, advantages are also there to this business program..
“The Internet is becoming the town square for the global village of tomorrow”.