Digital Marketing- A way to enhance your business skills

As the words suggests Digital means: of signals or data expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization, and we all know the meaning of marketing: itis the action or business of promoting and selling products or services, including market research and advertising.

Now when both the words combine together they mean to market or sell something digitally. In today’s tech-savvy world everything is digitally managed. Marketing is a huge arena wherein selling products is a humongous task but due to digital marketing, the task has become easier than before. Marketing not only plays a major role in increasing customer base or business but also helps in building brand image. It is almost impossible to grow any kind of business without a marketing team.

Compared to traditional mass media marketing, Internet marketing is much more cost-effective. Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. Internet marketing channels are cheaper compared to traditional media channels, and in many cases, websites can generate traffic even for free.

You need to have a lot of patience if you are in the digital marketing field. It’s not something that would render results immediately. It requires time, patience, extensive research and a clear set of goals in mind.
Digital marketing is not part of the sales it is done to generate sales. It uses different mediums to promote sales such as internet, different websites, blogs, then there are platforms for social media, this list is a never ending one.
There are different types of digital marketing such as content marketing, E-mail marketing, Social media marketing and many more. The mediums that are used to market online are Facebook, LinkedIn, Instagram and other social sites, The core element of Digital marketing is the SEO Search Engine Optimization.

SEO is about getting organic traffic on the website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on the website without spending too much. It is a time-consuming process but if implemented properly it delivers better results.
The advantages of Digital marketing are countless as it is easy to implement, is inexpensive, is easy to measure and is flexible. Digital marketing is best because you can target a specific audience and you can also re-target them through re-targeting and interest-based advertising.

It is the new trend now but let’s talk about how lucrative this field is as a career option. People normally have a myth about digital marketing that they must have technical knowledge about web designing and development to do digital marketing. But in reality, all they need is to understand is how marketing works and how to implement various marketing strategies over the internet using different platforms like social media, SEO, email, advertising and many more.
Like every coin has two faces there are disadvantages to digital marketing, the first and the foremost is a duplication of data.

The competitors can see each other’s profiles and hence copy a lot of stuff from each other. Though legally it is not allowed and there are copyrights for such acts but the internet is so vast the detection is not so easy. The other problem is that there is a huge chance of fraud as people can copy logos and other info regarding the company and use it for their own benefits or even tarnish the brand name online.

But said that, advantages are also there to this business program..
“The Internet is becoming the town square for the global village of tomorrow”.
‘Bill Gates’

Web – don’t get entangled

Credibility and authenticity of a business is a very big concern of people wanting to do business. Gone are the days when people gave their business cards. Today most of the things are done online and as a result of that technology has taken over most of the businesses everywhere. In today’s world, people ask you for email-id and website address. Online presence is the word today and for that, you have to have a website of your own. A website is an asset to the company’s validity and growth. The biggest advantage of a website is that it is available 24/7, which is an easy access for anyone who wants to know about our business and some websites offer chat services too. Though a website is an integral part of a business, it should be designed in such a way that the person who is trying to read it finds the content well placed and easily readable. It includes the choice of the type of font or other typographic details to make it a good experience for the customer to relate to the business. The details on the website should be concise and the material should be something they can relate to. The business market is all about presence and a website gives you a clear shot at that and by providing product and service information which is just a click away there are more chances of one getting more business than the printed marketing. The website is your public portal for branding.

There are many factors that affect a website model, let’s talk about a few of them:

  • Research: Before you start building a website, research about the product you is about to launch and find out the reasons why your product is better than the one in the market, be it cost, packaging, services offered. Any advantage that stands out is the main thing you need to emphasize on the site. If your research is done thoroughly then your content would also be exceptionally good. Scrutinize every detail before you go ahead with any further plan.


  • Content: As they say, choose your words wisely, even while designing a website the content is very important. The words are what would connect with the prospect customer, at times even before you meet in person. The words should be able to convey the ethics, beliefs and the brand message clearly. The design should be elegant and to the word. Too much information is also bad for a website as it might confuse the reader. Update the content on your website regularly.


  • Navigation Tools: Most of the targeted customers who visit a website for business purposes lose interest and leave once they find difficulty in navigating the site. The website navigation map should be simple with clear instructions, a feature that people want in their phones too. A well-made website is a clear shot at more contacts and sales.


  • Web-designing: After discussing all these steps the most important thing to ponder in your brain is to find a person who knows what you want and design a website according to the needs of the customer. Make sure you assign a web designer who has previous experience of making websites and can cater to your needs with excellence. If you want help with designing a website click on this link:

As a famous person once said, Make every detail perfect, and limit the number of details to perfect”( Jack Dorsey, co-founder of Twitter).